About the Founder – Anagha Potdar
I’m Anagha Potdar, the founder of Aivory, an online jewellery brand dedicated to creating timeless pieces that celebrate individuality and elegance. I hold a Bachelor’s degree in Computer Science and work professionally as a techie, but my passion for jewellery and design has always been at the heart of what I do. Over the years, I have honed my skills in selecting and curating beautiful, high-quality jewellery that combines beauty, craftsmanship and affordability. Alongside my professional career, I’ve achieved several milestones, including being an International Featured Model, Mrs. India Glamorous, Mrs. Maharashtra Runner-Up and Mrs. Fitness Diva. As an engineer and entrepreneur, I bring precision, creativity and dedication to every piece I offer.
I started Aivory to make elegant, high-quality jewellery accessible online while maintaining a personal touch. My vision is to create pieces that people not only wear but cherish as part of their own story. Every design is inspired by modern trends, timeless elegance and individuality, ensuring that everyone can find jewellery that resonates with their style and personality. With Aivory, I aim to offer more than jewellery—I aim to offer an experience, a story and a connection to something truly special.
Our Mission
At Aivory, our mission is to create jewellery that empowers, inspires and connects. We believe every piece should tell a story and reflect the individuality of the person wearing it. Beyond crafting beautiful designs, we aim to build a community where our customers feel celebrated, confident and part of something special. Every collection is curated with care, blending elegance, quality and personality, so that wearing Aivory isn’t just about jewellery—it’s about expressing yourself and sharing your story with the world.
